Privacy Policy

Last Updated: January 7, 2026

1. Introduction

YOLO Sleep Technology ("Company," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website wearyolo.com (the "Website"), make a purchase, or otherwise interact with our services.

Please read this Privacy Policy carefully. By using the Website or our services, you consent to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, you must not access or use the Website or our services.

We reserve the right to modify this Privacy Policy at any time. Changes will be effective immediately upon posting to the Website. Your continued use of the Website after changes are posted constitutes your acceptance of the revised Privacy Policy.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

  • Make a purchase or place an order
  • Create an account
  • Subscribe to our newsletter or marketing communications
  • Contact customer support
  • Participate in surveys, contests, or promotions
  • Leave reviews or testimonials
  • Otherwise communicate with us

This personal information may include:

  • Name (first and last)
  • Email address
  • Mailing address (billing and shipping)
  • Phone number
  • Payment information (credit card number, billing address)
  • Date of birth (for age verification)
  • Purchase history and preferences
  • Communications and correspondence with us
  • Any other information you choose to provide

2.2 Information Automatically Collected

When you access our Website, we automatically collect certain information about your device and browsing behavior, including:

  • IP address and geolocation data
  • Browser type and version
  • Operating system
  • Device identifiers
  • Pages visited and time spent on pages
  • Referring/exit pages
  • Date and time stamps
  • Clickstream data
  • Search queries performed on the Website

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, pixels, tags, scripts, and similar tracking technologies to collect information about your interactions with our Website. This may include:

  • Session cookies (temporary)
  • Persistent cookies (stored on your device)
  • Analytics cookies (Google Analytics, Meta Pixel)
  • Advertising cookies (Facebook, Google Ads, retargeting pixels)
  • Preference cookies (language, currency settings)

You can control cookies through your browser settings, but disabling cookies may limit your ability to use certain features of the Website.

2.4 Third-Party Information

We may receive information about you from third-party sources, including:

  • Payment processors (Stripe, Klarna, Affirm)
  • Shipping carriers (tracking information)
  • Social media platforms (if you interact with us on social media)
  • Marketing and analytics partners
  • Fraud prevention services
  • Public databases

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Order Fulfillment

  • Process and fulfill your orders
  • Send order confirmations and shipping notifications
  • Process payments and prevent fraud
  • Handle returns and refunds
  • Provide customer support

3.2 Communication

  • Respond to your inquiries and requests
  • Send transactional emails (receipts, shipping updates)
  • Send marketing communications (with your consent)
  • Conduct surveys and collect feedback
  • Notify you of changes to our policies or services

3.3 Website Improvement

  • Analyze usage patterns and trends
  • Improve Website functionality and user experience
  • Develop new features and services
  • Personalize content and recommendations
  • Optimize our marketing campaigns

3.4 Marketing and Advertising

  • Display targeted advertisements on our Website and third-party platforms
  • Retarget visitors who have shown interest in our products
  • Measure advertising effectiveness
  • Create custom and lookalike audiences
  • Send promotional emails and offers (with your consent)

3.5 Legal and Security

  • Comply with legal obligations and respond to legal requests
  • Enforce our Terms of Service and other policies
  • Detect, prevent, and investigate fraud and security breaches
  • Protect our rights, property, and safety and those of others
  • Resolve disputes

4. How We Share Your Information

We may share your personal information with third parties in the following circumstances:

4.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

  • Payment processing (Stripe, Klarna, Affirm)
  • E-commerce platform (WooCommerce, hosting providers)
  • Shipping and fulfillment (postal services, logistics providers)
  • Email marketing (Mailchimp, Klaviyo, or similar)
  • Analytics (Google Analytics, Meta Pixel)
  • Advertising platforms (Facebook Ads, Google Ads)
  • Customer support tools
  • Fraud prevention services

4.2 Advertising Partners

We share information with advertising partners to deliver targeted advertising, including:

  • Meta/Facebook (Meta Pixel for ad targeting and retargeting)
  • Google (Google Ads, Analytics, remarketing)
  • Other social media and advertising platforms

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred to the successor entity as part of the transaction.

4.4 Legal Requirements

We may disclose your information when required by law, including:

  • In response to subpoenas, court orders, or legal process
  • To comply with government or regulatory requirements
  • To protect our rights, property, and safety
  • To investigate fraud or security issues
  • To enforce our Terms of Service

4.5 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary depending on the type of information and the purpose for which it was collected:

  • Account information: Until you request deletion or close your account
  • Purchase records: 7 years for tax and legal compliance
  • Marketing data: Until you unsubscribe or request deletion
  • Analytics data: Typically 26 months (Google Analytics default)
  • Cookies: According to the cookie's expiration date

After the retention period expires, we will securely delete or anonymize your information, unless we are required to retain it for legal, tax, audit, or other legitimate business purposes.

6. Data Security

We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

  • SSL/TLS encryption for data transmission
  • Secure payment processing through PCI-DSS compliant providers
  • Restricted access to personal information on a need-to-know basis
  • Regular security audits and monitoring
  • Employee training on data protection practices

HOWEVER, NO METHOD OF TRANSMISSION OVER THE INTERNET OR ELECTRONIC STORAGE IS 100% SECURE. While we strive to protect your personal information, we cannot guarantee its absolute security. You transmit information to us at your own risk. We are not responsible for circumvention of any privacy settings or security measures on the Website.

7. Your Rights and Choices

7.1 Access and Correction

You have the right to access and update your personal information. You can do this by logging into your account or contacting us at support@wearyolo.com.

7.2 Deletion

You may request deletion of your personal information by contacting us. Please note that we may retain certain information as required by law or for legitimate business purposes (such as fraud prevention or record-keeping).

7.3 Marketing Communications

You can opt out of receiving marketing emails by:

  • Clicking the "unsubscribe" link in any marketing email
  • Updating your email preferences in your account settings
  • Contacting us at support@wearyolo.com

Note: Even if you opt out of marketing emails, we may still send you transactional emails related to your orders and account.

7.4 Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling cookies may affect your ability to use certain features of the Website.

7.5 Do Not Track

Some browsers have a "Do Not Track" feature. At this time, we do not respond to Do Not Track signals.

7.6 California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information we collect, use, disclose, and sell
  • Right to request deletion of your personal information
  • Right to opt out of the sale of your personal information
  • Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at support@wearyolo.com with "California Privacy Rights" in the subject line.

7.7 Canadian Privacy Rights (PIPEDA)

If you are a Canadian resident, you have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) to access and correct your personal information. Contact us at support@wearyolo.com to exercise these rights.

7.8 European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectification, erasure, restriction of processing, data portability, and objection. Contact us at support@wearyolo.com to exercise these rights.

8. Children's Privacy

Our Website and products are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are under 18, do not use the Website, make any purchases, or provide any personal information.

If we learn that we have collected personal information from a child under 18, we will delete that information as quickly as possible. If you believe we have collected information from a child under 18, please contact us at support@wearyolo.com.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country.

By using our Website and services, you consent to the transfer of your information to the United States, Canada, and other countries where we or our service providers operate. We take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy.

10. Third-Party Websites and Services

Our Website may contain links to third-party websites, plugins, and applications. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any personal information.

This Privacy Policy applies only to information collected by us through our Website and does not apply to third-party websites or services.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically. Your continued use of the Website after changes are posted constitutes your acceptance of the revised Privacy Policy.

If we make material changes that significantly affect your rights, we will provide additional notice (such as by email or through a prominent notice on the Website).

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

YOLO Sleep Technology
Email: support@wearyolo.com
Subject Line: Privacy Inquiry

We will respond to your inquiry within a reasonable timeframe.

CONSENT

BY USING OUR WEBSITE, MAKING A PURCHASE, OR PROVIDING YOUR PERSONAL INFORMATION TO US, YOU CONSENT TO THE COLLECTION, USE, AND DISCLOSURE OF YOUR INFORMATION AS DESCRIBED IN THIS PRIVACY POLICY.

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